Once your site is really growing and has been around for some time, then you really need to think about doing something to upgrade what you offer. Essentially, it's quite simple - take each of your products and services, and make small changes to start the process. Getting things done quickly is of utmost importance, so focusing on updates that are easy to do is very important. You can revise and bring come content offerings more current which will have a positive impact on your marketing efforts.
Anyone that is thinking of ways to market their products, and get leads, will certainly look at Facebook as a way that could bring in the traffic. Different preferences and test results can be achieved with a variety of options available. Your Facebook ads will certainly get better results if people stay longer on your site than just a short amount of time. You should send them to your FB page, not your main website, when you start getting the traffic. People will stay open to your marketing message, and be more relaxed, when you do something like this.
You have to be prudent about the information you choose to include in places like your Facebook page. Over-delivering is really what you want to do in order to get the maximum effect from what you are doing with this page. When people go to your site, don't let them down. Make sure that it truly does over-deliver when you say that it will. Whatever you offer, it has to be perceived as being valuable, which means it should be narrowly targeted. Your marketing will take a turn for the better, plus you will get highly targeted visitors, as a result of doing this.
You've seen posts with animation around them, and I don't know about you but I don't like it. But you can always test this and that's the golden rule on the net - testing. This is all about branding, but you want to be subtle about how you do it, and never go too far with something that moves in an image unless it is a catchy idea and is well made. As long as users can see something move, that will alone have a negative impact on their ability to focus on reading your posts.
If you have a local business site, there are many things you can do to boost your ranking in the search engines today. If you are new at it, and you probably are, it is very smart to learn about it on your own.
You can have virtually anyone do this for you, and at a very low cost most of the time.